Shinetech Software, Inc. Brings Intershop
e-Commerce Solutions to China(January 30, 2013)

  • Shinetech’s depth-of-market expertise, coupled with Intershop’s agile multi-channel platform, offers Chinese retailers a best-of-breed e-commerce solution
  • Intershop and Shinetech’s expertise will help both organizations develop an e-commerce solution suitable for the Chinese e-commerce market
  • Partnership supports Intershop’s global growth strategy
  • Existing talent in Shinetech allows for the implementation of a migration factory for Intershop in one of Shinetech’s 16 locations

January 30, 2013 – Beijing, China and Jena, Germany Intershop today announced its partnership with Shinetech Software, Inc., a leading agile application development outsourcing provider, to bring China’s retail market the leading e-commerce multi-channel platform. With research showing that China is expected to see exponential growth of online shopping, Shinetech Software can now offer these retailers an agile e-commerce platform that is robust enough to serve the 30 million additional Chinese consumers expected to shop online for the first time every year until 2015*.

Shinetech Software was named in the Gartner "2012 Cool Vendors in China" for the benefits it offers businesses in China through its highly experienced experts who support a complete range of technology and solution platforms. The report also highlights Shinetech's unique service guarantees, which make building the migration-R&D factory together with Shinetech a logical choice for Intershop.

"With such a huge and interesting market, Intershop required a partner with the expertise and experience to not only deliver our leading e-commerce platform, but to build specific offerings based on our product to service the Chinese market," said Jochen Moll, Member and Spokesman of the Board of Management, Intershop. "Shinetech Software will help us achieve just that while we continue our expansion internationally."

"Our new partnership opens the door to tremendous growth in Chinese e-commerce, achieving powerful economies of scale by pairing Shinetech's customized product development and integration workforce with Intershop's robust platform," said John Vanderpool, Vice President of Global Operations for Shinetech Software. "Armin Roth, Shinetech's Director, Western Europe, will lead our teams in building Intershop's migration-R&D factory in Shanghai to support the needs of retailers throughout China."

"Our strategic plan as Intershop's preferred agent in China for domestic and international migration projects goes beyond viewing the potential of the target market," said Jerry Zhang, President & General Manager of Shinetech Software. "By incorporating our own local talent in this initiative with Intershop, we are creating a solid foundation for sustainable and profitable growth."

Notes:
*Research conducted by The Boston Consulting Group https://www.bcgperspectives.com/content/articles/
retail_consumer_products_worlds_next_ecommerce_superpower/

About Shinetech Software, Inc.
Shinetech Software is a global leader in providing application development outsourcing, testing, systems integration, and solution delivery services from cost competitive, high-skilled operations centers in China. Over the past 12 years, Shinetech has accumulated extensive experience in the financial, manufacturing, healthcare, telecommunications, media, software, government, energy, education, e-commerce, and online gaming sectors. Our experience with various technologies and industries enables us to successfully adapt to our client's diverse needs ensuring successful project execution. Shinetech is also recognized as a leader in Agile development, leveraging Scrum and XP expertise. Shinetech combines the highest quality talent and project-management capabilities with the convenience and customer service expected from a global service provider. Headquartered in Beijing, the company has offices in New York, London, Shanghai, and Suzhou. To learn more, visit www.shinetechchina.com.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Contact Information:
Shinetech Software, Inc.
John Vanderpool
john.vanderpool@shinetechchina.com
1.781.718.5080

Intershop Communications AG
Danielle Cook/Natalie Sutton
Intershop@proudpr.com
+44 (0) 7768 026197

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